Be Omnipresent for the Customers Who Really Need You (w/Nestor Solari, Founder SIGO)

Nestor worked in investment banking, focused on emerging markets and lower-income 'base of the pyramid'. He witnessed many new sustainability business models, coupled with his desire to get closer to the customer. He took his own family's struggle getting auto insurance gave him a personal mission and he created Sigo-Seguros as an inclusive insurance provider focused on affordability, accessibility and removing bias from underwriting.

Nestor started the business as a brokerage direct-dialing customers, building it brick-by-brick into the Omnichannel experience it is today. Sigo solves for hispanic working-class people who end up pushed into in-person ID and car checks just because of their 'non-privileged' address, employment, education or ethnic background.

What Sigo does exceptionally well is figure out what effects the customer negatively. They are not trying to be fancy using telemetry data or having a mobile-only experience, rather just focusing on being omnipresent for the customers who really need a solution.

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