Digital Underwriting Might Take Ten Minutes, but Insurance Remains About Personal Relationships (w/Upasana Unni at Sayata)

Upasana Unni is the Chief Commercial Officer of Sayata, a marketplace where wholesale brokers can find small business insurance from multiple carriers in just a few minutes.

Upasana oversees market partnerships and carrier relationships and says insurance remains a relationships business, with people on the phone. Insurance remains a very relationship-driven place, needing well-respected voices making the calls to place business. She does not see a zero-touch digital-only experience being possible in more complex insurance areas like commercial and speciality lines. Brokers need support on the 20% of policies that do not fly through the underwriting/renewal process, and to learn where to place policies in speciality markets like cyber. 

In the current state of insurtech evolution, insurance carriers still own the product and MGA insurtechs' own distribution. Carriers have tried to launch or buy their own marketplaces, but there is a disincentive to list on that marketplace if you are an agent who does not work with that carrier and seek truly neutral offers. They tend to buy marketplaces that do not have a profitable, growth-ready customer acquisition process. 

Upasana sees tremendous growth opportunity for marketplaces. There are many more uninsured risks to cover today, for example how could insurers cover an invasion, which is considered uninsurable much the same as cyber risk was ten years ago. Upasana sees a future evolving where insurtech MGAs are acquiring their own capital and becoming full-stack insurers.

Upasana is actively seeking candidates in various roles at Sayata so get in touch with her to find out more!

Previously, Upasana spent 10 years at McKinsey & Co. as an Associate Partner guiding blue-chip insurers to develop digital strategies and build platforms for digital risk placement. Upasana served over a dozen carriers on topics ranging from board strategy, portfolio optimization, capital strategy, and operating model transformation. Upasana is a graduate of Harvard Business School as a Baker Scholar and holds a Bachelor's, magna cum laude, from Harvard College.

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