Why There Will Still Be Human Intermediaries for a Long Time (w/Mark Breading, Strategy Meets Action)

Mark Breading, Partner at Strategy Meets Action is known for his insights on the future of the insurance industry and innovative uses of technology.

Mark says expertise and relationships are at the heart of every business, whether origination or distribution, and digital-only models will not be taking over for a long time. His belief is everyone in the industry needs to develop more relationship skills and responsibilities, and that agencies in particular will maintain their strong role.

While recruiting people from other industries and geographies is also having a high impact on cultural norms, larger insurers remain slower-moving due to the drag of the organization whereas some of the regional powerhouses seem to be more on the edge.  He also says we are not headed to a large percentage of autonomous vehicles until the late 2030s.

Mark leads SMA’s research program, publishing 25-30 research reports per year and conducting various custom research projects for insurer and vendor clients.

His thought leadership in the areas of InsurTech, transformational technologies, customer experience, and digital strategies has earned him a ranking of one of the "Top Global Influencers in InsurTech" by InsurTech News and Onalytica and a place in the ten finalists for the "Top Global IoT in Insurance Influencer Award." 

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